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None of us age at the same rate. But once we are heading towards the age of 50, skin cell renewal slows down, the epidermis slackens, and lines and wrinkles become marked. And as menopause-related oestrogen levels drop, liver spots can appear, the complexion may become sallow and skin appears more delicate. But, don't worry, it's not all doom and gloom. Anti-ageing products can help counteract these undesirable effects and plump up your skin with highly effective ingredients. The main aims are to hydrate, stimulate cell renewal and collagen production, and activate your skin's natural defences. 

To combat the signs of ageing, choose treatments that repair the skin and provide an all-round anti-ageing action. If you don't already, start to use products formulated for night-time use: richer than a day cream, they will deeply nourish and moisturise. Skin cells are renewed faster at night, so this is the time to hydrate your skin and pack it full of vitamins, lipids and amino acids. Use rich formulas that provide fortifying calcium, moisturising hyaluronic acid and stimulating peptides. Gently massaging them in with your fingertips will also improve circulation and skin tone, while firming facial muscles. 

Along with a night cream, start using an eye contour treatment, which will smooth the skin in this fragile area, often the first part of the face to show signs of ageing. And here's a pro tip: use a moisturising mask to deeply nourish, as well as smooth, tone, firm and add plumpness. Some masks can be left on overnight, so you'll wake up with noticeably improved baby-soft skin.