Moisturising, smoothing, brightening, tightening, restructuring, plumping: when it comes to face masks, normal skins are spoiled for choice. All masks are suitable whenever your skin needs a helping hand. Which texture? Opt for a cream mask, which will be richer in fat than a gel. Which active ingredients? Go for glycerol, collagen, hyaluronic acid and aloe vera to moisturise the outer layer of the skin, vitamin C for brightness and peptides for firming.